Start The New Year Off Right, With Increased Impulse Sales.
There has been a lot of talk in the retail world about the changes in shopping behavior of today's consumers. Self checkouts, phone distractions and online shopping are all taking a toll on the brick and mortar stores impulse profits. Even items not generally considered impulse sales are taking a hit as consumers look, feel, touch and decide in the store, and then go online and find it at a cheaper price. All told, changes in shopping behavior are wreaking havoc on the brick and mortar stores profits.
Sharkbins were designed to take advantage of the "Impulse Sale" process. By bringing products in a clear view, up close and personal to the customer wherever you would decide could be effective. The check out has traditionally been considered the best place to do this, however in todays world it's looking like that may not be the case. As customers are moving more quickly through the process, with self checkout in some cases, and if not dedicating their attention to cell phones while they wait in checkout lanes. Either way it's taking that critical impulse sale time window away from the retailers offerings.
At Sharkbins for the past ten years we anticipated a multi front attack on the impulse sales and designed our products mobile, to allow placement anywhere in the floor-space, in lone wolf or configurations. There are even brackets to hang them under shelves or on walls, inside freezers and coolers. Maybe this is a bit of a solution to the hit retailers are finding in the "Impulse Sales" profits at this time. Hershey's, among others, are going to great lengths looking for solutions to these lost sales as they are showing up on the bottom line. Maybe the answer is as simple as moving your impulse sales around the floor-space and get the customers attention any where you can.
